Marvel doesn’t just count down to its biggest movies, it builds the clock in real life. Ahead of ‘Avengers: Doomsday,’ the studio has been staging elaborate physical displays across China, and the newest one has fans doing what they do best, which is zooming in on every detail. The ‘Avengers: Doomsday’ countdown booth in China features a sculpted wave, and speculation about what it means has taken off.
The campaign has been building for months. In July, Marvel took over the Shanghai Expo with recreated sets from the film, including Doctor Doom’s throne room and Charles Xavier’s school, with a countdown clock beside the glowing green Marvel Studios logo. A September installation in Shanghai followed, arranging the film’s team logos among greenery, staircases and decorative clouds.
Now a new booth has appeared at a mall plaza, and its centerpiece is hard to miss. A glowing green Avengers “A” logo sits atop a dark rock formation, and a sculpted blue-and-white wave crashes around its base. Chinese branding for the film appears above a digital countdown, along with the mainland release date of December 16.
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